Alistair Croll

Keynote

Opening Keynote: Just Evil Enough

Modern marketers know that attention is the scarcest resource. These days, it's not about whether you can build something—it's about whether anyone will care. Every great startup has a skeleton in their closet, because in some moment of desperation, they found a way to make the system work for them. They found the marketing equivalent of a zero-day exploit, and it's why they won. Join entrepreneur and best-selling author Alistair Croll as he lifts the covers on marketing's dark tactics, urging us to stop writing press releases, start hacking markets, and be just evil enough.

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Workshop

Lean Analytics: Using Data to Build a Better Business Faster

At the core of Lean Startup approaches is a continuous cycle of measurement and learning. But what should you measure?

To find the right metric, you need to understand the stage you’re at and the business model you’re in, as well as where to draw the line so you know when to cut your losses—and when to step on the gas.

This is an 8-hour workshop (including breaks) aimed at startups, medium-to-large enterprise and government attendees.

This session is based on the sold-out all-day workshop that has been run at every Lean Startup conference so far.

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About Alistair Croll

Alistair has been an entrepreneur, author, and public speaker for nearly 20 years, involved in web performance, big data, cloud computing, and entrepreneurship in that time. In 2001, he co-founded web performance startup Coradiant (acquired by BMC in 2011), and since that time has also launched Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth conference, the International Startup Festival and several other early-stage companies.

A prolific writer and sought-after speaker, Alistair is the chair of O’Reilly’s Strata conference, and Techweb's Cloud Connect. Lean Analytics is his fourth book on data, networking, technology, and entrepreneurship. Alistair lives in Montreal, Canada and tries to mitigate chronic ADD by writing about far too many things at Solve For Interesting. involved in web performance, big data, cloud computing, and entrepreneurship

in that time. In 2001, he co-founded web performance startup Coradiant (acquired by BMC in 2011), and since that time has also launched Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth conference, the International Startup Festival and several other early-stage companies.

A prolific writer and sought-after speaker, Alistair is the chair of O’Reilly’s Strata conference, and Techweb’s Cloud Connect. Lean Analytics is his fourth book on data, networking, technology, and entrepreneurship. Alistair lives in Montreal, Canada and tries to mitigate chronic ADD by writing about far too many things at Solve For Interesting.