Bob Jansen

Talk

Experiment Design for Lean Startups

Startup founders often struggle to get going with Lean Startup. Firmhouse has been specializing in the craft of designing the right experiments and prioritizing on the riskiest parts of your startup business. Bob and Robbert are both entrepreneurs and are enrolled as mentors in many Dutch accelerators, incubators and such. We've been specializing in Experiment Design for Lean Startup throughout the years. The presentation sketches a path from Customer Discovery to Confirmation Experiments to an MVP.

This talk will cover: A complete overview of possible experiments startup founders can execute to test their ideas and assumptions, learning how to prioritize and how to design a suitable experiment and examples from other startups straight from Bob & Robbert's practice as mentors.

1. A complete overview of possible experiments startup founders can execute to test their ideas and assumptions.
2. Learning how to prioritize and how to design a suitable experiment.
3. Examples from other startups straight from Bob & Robbert's practice as mentors.

experiments MVP customer development

About Bob Jansen

Entrepreneur with a background in design from Rotterdam. Founder of Firmhouse and moderator of the Dutch Lean Startup Circle. He helps teams & companies launch new products and build healthy businesses. Mentor at Rockstart, Google Launchpad and YES!Delft. Works with innovation teams at Philips and ING.