Brant Cooper

Talk

Discover Your Value Stream!

So, you get Lean Startup: MVPs, experiments, validation accounting, Leap of Faith Assumption. But how do you know what test? What to measure? Where to focus? Your value stream is comprised of all the activities your business must do succeed in the market. Each of your customer segments go through a set of states from first becoming Aware of you through (hopefully) becoming Passionate.

Value Stream Discovery helps you define your customer’s entire journey — from their perspective and yours! It helps you understand where to focus to have the biggest impact and establishes a dashboard to measure your progress.

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About Brant Cooper

Brant Cooper helps organizations big and small innovate. He is the author of the New York Times Bestseller, The Lean Entrepreneur, and the popular "The Entrepreneur's Guide to The Lean Brand." He is a sought after keynote speaker, startup advisor and corporate mentor.

His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and crushing failure. Brant previously authored The Entrepreneur's Guide to Customer Development, the first purpose-written book to discuss Lean Startup and Customer Development concepts. He has worked with thousands of entrepreneurs across the globe.

Brant is the Co-Founder of Moves the Needle Group, which has advised the innovation practices of such leading companies as General Electric, Intuit, Capital One, ADP, and Transamerica.