Colin McFarland
Colin McFarland
Head of CRO and Product Owner of Experimentation Services at Skyscanner
Leanconf says...
"Experimentation seems straight forward, test different ideas and choose the best outcome. However, when we expose ideas to real users in A/B tests, the outcome is often surprising. From our intuition and biases, to common pitfalls we consider to run smarter experiments, Colin will talk openly about implementing a culture of experimentation within Skyscanner."
This talk will not be recorded. You can only see this talk by attending Leanconf!"
Talk
Implementing a Culture of Experimentation
Experimentation seems straight forward, test different ideas and choose the best outcome. However, when we expose ideas to real users in A/B tests, the outcome is often surprising. From our intuition and biases, to common pitfalls we consider to run smarter experiments, Colin will talk openly about implementing a culture of experimentation within Skyscanner.
This talk will not be recorded. You can only see this talk by attending Leanconf!
company culture experiments experiments MVP
About Colin McFarland
Colin McFarland is Head of CRO and Product Owner of Experimentation Services at Skyscanner. Prior to working at Skyscanner, he initated and scaled experimentation at Shop Direct. Before that, he led the team challenged with introducing the Booking.com experimentation model at Rentalcars.com. He knows our intuition is usually wrong, and experiments can help.
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