Schedule

Day 1 21st April

Workshops

Day one starts with an immersive full day workshop. We have four workshops on offer, on a variety of topics. The workshop starts at 9:00, ending around 17:00. Included will be catered lunch & tea/coffee breaks.

Alistair 8bd3791d3b781896a89bba9ac157072c45bfedb6bc4f83c15ec66b4b0bcccb11

Alistair Croll

Author of 'Lean Analytics'

Lean Analytics: Using Data to Build a Better Business Faster SOLD OUT

At the core of Lean Startup approaches is a continuous cycle of measurement and learning. But what should you measure?

To find the right metric, you need to understand the stage you’re at and the business model you’re in, as well as where to draw the line so you know when to cut your losses—and when to step on the gas.

This is an 8-hour workshop (including breaks) aimed at startups, medium-to-large enterprise and government attendees.

This session is based on the sold-out all-day workshop that has been run at every Lean Startup conference so far.

Read more ...

Martina 3e67083fb44fa97a084327e68736aa74dbc4fa44d0bb7296260dd0950a0a73e0 Mary baldwin 22f59e08a23b42386397cac6d9c8275b9bd7ef391a52c614858a81160d4edeb6

Martina Hodges Schell & Mary Baldwin

Pivotal Labs

The *official* Leader's Guide workshop developed in partnership with Eric Ries SOLD OUT

Since his record-breaking Kickstarter campaign in March of this year, Eric Ries has been hard at work assembling the Lean Startup Leader's Guide — the first-ever collection of the techniques and lessons he has learned first-hand from GE, Intuit, and dozens of other Lean Startups. This is the official Leader's Guide workshop developed in partnership with Eric Ries.. A hands-on (and minds-on) set of nine working sessions that activate most important lessons from the book.

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Cindy alvarez 0a7e935a137a6efcf62b2e33dd6fe303a33fe695e9f421fe4df00749c1da14c0

Cindy Alvarez

Director of UX at Yammer, Microsoft

Customer Development: That’s Not What Your Customer Meant SOLD OUT

“Getting out of the building” is a great first step. But to some degree, what we hear and observe is what we want to. Confirmation biases are our brains’ hacks for assimilating the millions of pieces of information we encounter each minute. But they are an obstacle to rigorously invalidating our hypotheses!

Read more ...

Day 2 22nd April

Conference

On day two we kick off our conference. This is a chance to pick and choose your sessions along two parallel tracks.

Schedule filtered by: sessions. × Remove filter

08:00 - 09:45

Registration

Register for the conference and network with your fellow delegates

09:45 - 10:00

Welcome

A few words of welcome and a preview of what to expect from the day.

10:00 - 10:45
Keynote Alistair 8bd3791d3b781896a89bba9ac157072c45bfedb6bc4f83c15ec66b4b0bcccb11

Alistair Croll

Author of 'Lean Analytics'

Modern marketers know that attention is the scarcest resource. These days, it's not about whether you can build something—it's about whether anyone will care. Every great startup has a skeleton in their closet, because in some moment of desperation, they found a way to make the system work for them. They found the marketing equivalent of a zero-day exploit, and it's why they won. Join entrepreneur and best-selling author Alistair Croll as he lifts the covers on marketing's dark tactics, urging us to stop writing press releases, start hacking markets, and be just evil enough.

keynote analytics growth hacking metrics

10:45 - 11:00

Break

11:00 - 11:30
Lean Innovation Chris 95847fd891f2ea44a11903d3173bf2e79e63b6e95cac451ce7f3cba894e25542

Chris Locke

Product Lifecycle at Pearson

Chris will be sharing experiences from implementing Lean Startup successfully in a large organisation with their award-winning innovation programme

Lean Startup
Robbert van geldrop 63308b4ad5ad811a93b39bae2942c676f69bdcf389c485e5d2b61da37c7434b6 Bob jansen e734513643abb789018ea942ccc0f7c3aaedc59da15df7282673ad7985e39b62

Robbert van Geldrop &
Bob Jansen

Startup founders often struggle to get going with Lean Startup. Firmhouse has been specializing in the craft of designing the right experiments and prioritizing on the riskiest parts of your startup business. Bob and Robbert are both entrepreneurs and are enrolled as mentors in many Dutch accelerators, incubators and such. We've been specializing in Experiment Design for Lean Startup throughout the years. The presentation sketches a path from Customer Discovery to Confirmation Experiments to an MVP.

This talk will cover: A complete overview of possible experiments startup founders can execute to test their ideas and assumptions, learning how to prioritize and how to design a suitable experiment and examples from other startups straight from Bob & Robbert's practice as mentors.

  1. A complete overview of possible experiments startup founders can execute to test their ideas and assumptions.
  2. Learning how to prioritize and how to design a suitable experiment.
  3. Examples from other startups straight from Bob & Robbert's practice as mentors.

experiments MVP customer development

11:35 - 12:05
Lean Innovation
Simon phillips 47d6a31a510b645249a7d42994b3be6cf0b6fa0142b2d7febbbe925802f2bf92 Rosemary king 14dcd3b0a983957b08502f647499e7998358133e9b26dccbeefac3415c8af390

Simon Phillips &
Rosemary King

This joint presentation by Pivotal Labs Product Manager Rosemary King, and UX Designer Simon Phillips will explore why up front investment in Discovery and Framing set up a project on solid foundation, how to react when unknown unknowns throw off the product plan, how to involve development teams in the exploration and synthesis process, and how to set a cadence for your UX design work so that a comfortable buffer exists to allow for continual evolution of the product based on user feedback and changing understanding. Baked into the presentation will be case studies, challenges and lessons learned on recent lean/agile projects.

Attendees will learn about how user research and product validation fits into lean product delivery. Attendees will come to understand how to react to challenging situations in product development so that validation does not get left behind. Finally, attendees will understand how PMs and Designers have to work together with the delivery team to ensure that a shared understanding on the product exists so that the team can work as efficiently as possible.

design/UX teams customer research

Lean Startup Jevin maltais 94bb4874f2670e18c0d4a9c9f7df3f8c22bd6bda51690333e4223b61002e4e88

Jevin Maltais

Lean practitioner & president of Quickjack Solutions

It's one thing to put a product or service out into the world and hope everyone loves it. It's another thing to learn from your users what you should do next to make it better. In this tactical session, Jevin will discuss multiple feedback channels, strategies, tools for you to get qualitative and quantitative data from your users. This data can then be directly translated into actionable decision to increase retention, user experience, and the likelihood to increase referrals.

MVP customer development

12:10 - 12:40
Lean Innovation Ranjit das 6e573e24d86f32749d628bbb2f80ada941a5b83e8770a53446ea09c574027d60

Ranjit Das

FastWorks Master Trainer & Lean Startup Coach

A recent Harvard Business School article highlighted GE's adoption of Lean Startup principles:

"GE has responded to this drive for speed and need to align more closely with customers' needs by using a new technique called "FastWorks." It's a framework for entrepreneurs, building on "The Lean Startup" by Eric Ries."

As a Fastworks Mastertrainer and coach Ranjit Das - former CLO for GE Oil & Gas - has trained over 1000 GE managers on how the Lean Startup methodology can improve business outcomes. Ranjit's session will share his experience with Fastworks in GE.

Ranjit will describe specific approaches GE has taken to help embed the Lean Startup culture:

  • Establishing cross-functional teams to work on New Product Introductions (NPI)
  • Refocusing of the NPI budget to be more customer orientated
  • Establishing an internal Venture Capital board to fund NPIs
  • Merging of the traditional NPI tollgate approach with the Lean Startup approach
  • Treating genuine new product development differently from 'product enhancements' or 'product extensions'

corporate innovation company culture

Lean Startup Poornima vijayashanker 1acde55e2525b6c3dae5c2b779d32c843ff3f94aeef5b1200b8925f0c5a36c69

Poornima Vijayashanker

Founder of Femgineer

Are you busting at the seams with ideas for that next great software product, but feel overwhelmed trying to figure out how to bring those ideas to life? Perhaps you're feeling stuck and bombarded by the questions in your head asking things like, "Is this idea really any good?" or "Will it attract paying customers?", or "How in the world do I go about recruiting the right talent who can successfully help me ship a product?".

Entrepreneur, engineer, author, and speaker, Poornima Vijayashanker, will teach you how to tackle these questions and beyond. Channeling her experience as the founding engineer of mint.com, and launching BizeeBee and Femgineer, Poornima has developed a proven step-by-step process for successfully shipping the idea or ideas you’ve been dreaming about. She has shared her expertise and insights with entrepreneurs of various backgrounds around the world, lectured at her Alma Mater, Duke University, and served as the Engineer-in Residence for 500 Startups, a top accelerator in Silicon Valley.

From her book, How to Transform Your Ideas into Software Products, Poornima will teach you how to:

  • Validate your idea before you spend time and money on it.
  • Talk to prospective customers without feeling awkward or pushy.
  • Hire talented people to build your product for you .

startup MVP lean product development

12:40 - 14:40

Lunch: 2-hour networking & street food market

We are partnering up with Guerrilla Eats to give you something a bit different. Pick from a range of street food vendors and leisurely network with your fellow attendees.

Vendors being announced soon...

14:40 - 15:10
Lean Innovation Brant cooper e8487871183d27873e527015d159398313b55d86a57e7f33a6f43b95ae45829d

Brant Cooper

Author of The Lean Entrepreneur and The Lean Brand.

So, you get Lean Startup: MVPs, experiments, validation accounting, Leap of Faith Assumption. But how do you know what test? What to measure? Where to focus? Your value stream is comprised of all the activities your business must do succeed in the market. Each of your customer segments go through a set of states from first becoming Aware of you through (hopefully) becoming Passionate.

Value Stream Discovery helps you define your customer’s entire journey — from their perspective and yours! It helps you understand where to focus to have the biggest impact and establishes a dashboard to measure your progress.

corporate innovation startup

Lean Startup Andy young d9e9a1c2c0a5b9a051f24264040ca50a9341a558ba8ec39fe749908cbb394c55

Andy Young

Entrepreneur In Residence 500 startups

Distro Dojo is 500 Startups' growth marketing program for post-seed companies. In addition to providing growth-stage funding, Distro Dojos bring companies under the guidance of on-site mentors with world-class track records who train teams to operationalize and scale up their growth post product-market fit.

Dojos focus on “growth as a mindset”. Growth marketing isn’t a set of hacks (though those can be fun sometimes!) Scalable growth is a process of experimentation that builds growth into the structure of your organization itself.

Andy will share highlights from how 500 Startups teaches growth, focusing on actionable takeaways you'll be able to apply to your own businesses.

15:15 - 15:45
Lean Innovation Tristan kromer 4b4b69d1f5d3eb602623e705ca74ab657de40e2fa5b16867cc0c75caf2770b84

Tristan Kromer

Lean Startup Coach & Lean Startup Circle SF

Large companies aren't like startups, and copying their tactics can be frustrating and sometimes foolish. A big corporate is more like an ecosystem that has startups inside it, trying to survive. The CEO can't simply command innovation to occur and expect greatness. But we can change the ecosystem to support intrapreneurship.

So should we build a program like GE Fastworks? Or just copy Intuit's Innovation Catalyst? All ecosystems are different and blindly copying a model from Silicon Valley can lead to disaster. Every company must take it's strengths and weaknesses into account and design an innovation program to complement them.

This talk will focus on how to map out your corporate ecosystem and identify obstacles to innovation that are putting the brakes on innovation.

corporate innovation corporate startup ecosystems innovation obstacles

Lean Startup Graham paterson bfec6bb56024e6d7a6d628511d6a75a1ccee8db34c963b42632befe428f4406a

Graham Paterson

Product Manager, Deliveroo

Creating a delightful product in a data-driven environment can be challenging. I'll be talking about the framework I use to create great experiences, whilst still delivering real value, and moving metrics. I'll go through which metrics show value, and how to set up your data stack to properly measure and improve your product experience.

"Graham will take his experience from Intuit and Transferwise to help us use data to understand how we build happiness and trust within our startups.

Helping to decide what to build to delight your users, and learn quickly if you've got it wrong"

Leanconf Team

startup data product/market fit

15:50 - 16:20
Lean Innovation Colin 352b5085ee6e674bd3da8711a6b8926e1a476a7c15aba30f29c34944686df118

Colin McFarland

Head of CRO and Product Owner of Experimentation Services at Skyscanner

Experimentation seems straight forward, test different ideas and choose the best outcome. However, when we expose ideas to real users in A/B tests, the outcome is often surprising. From our intuition and biases, to common pitfalls we consider to run smarter experiments, Colin will talk openly about implementing a culture of experimentation within Skyscanner.

This talk will not be recorded. You can only see this talk by attending Leanconf!

company culture experiments experiments MVP

Lean Startup Sal virani 2b194193075aa915a6612dd47619e3a91505b9faaa50fc587e2e48fd5734b68b

Salim Virani

Founder of Source Institute & Leancamp

Startups succeed at innovation because of their speed and agility, and this boils down to how startup founders make decisions.

This talk is a distilled version of the workshop...

Based on the book Decision Hacks, which comes from in-depth experience in 25+ startup accelerators and thousands of startup investments, this talk makes sure you're equipped to charge in and grow at startup speed:

  • When being fast is better than being right
  • Choosing your next experiments based on what information is worth collecting
  • Managing unpredictable projects
  • Interpreting (imperfect) data
  • Time management in fast-changing environments
  • Making decisions with a team, and helping your team shift to evidence-based decision making
  • Mental hygiene
  • Knowing when to focus and when to explore
16:20 - 16:40

Break

16:40 - 17:25
Keynote Cindy alvarez 0a7e935a137a6efcf62b2e33dd6fe303a33fe695e9f421fe4df00749c1da14c0

Cindy Alvarez

Director of UX at Yammer, Microsoft

There are teams right now who are forming hypotheses and seeking out relevant customers to invalidate them. They're uncovering great insights and identifying competitive product opportunities and bringing those back to their team. And then... the company ignores them in favor of what their 'gut' says to do. Why does this happen? How can we stop it?

It's not hopeless, but it's a lot harder than just chatting on the phone with your target customers. In this talk, I'll explain what we're up against and why we're so resistant to invalidated hypotheses and overturned assumptions. And better yet, how we can anticipate challenges and work against the cognitive biases and the dozens of tactical obstacles that work to keep the status quo in place.

keynote Customer Development MVP Corporate innovation

17:25 - 17:40

Closing

18:00 - 20:00

Dinner

Time to get a bite to eat before the evening networking event.

We will suggest places to go and help self-organising groups to go for dinner. So you won't be left without someone to talk to.

20:00 - Late

Evening Networking

In partnership with: Co op logo 220c57c8911a8161cdc6ce888e540a564142d028d7a783cf70c582a821759f95

We are hosting a networking event.

At the event there will be an oppotunity to play a game of Playing Lean with one of the founders.

Where:

Rise manchester bbfa22a6a89ffd3a3abc7616b75d3dd7b156f47b5ab0283e1466ce3e3bf8a843


231 Deansgate
Manchester
M3 4EN
Google Maps

Day 3 23rd April

Unconference

Leancamp logo.original d990f43a763165e02306301faa9b14cbcd6ac01f27df09da15b41fa9255ac2a3
Open, multi-track unconference shaped by you.

On day three we are bringing back (by popular demand) the Leancamp.

There are many reasons why people cite Leancamp as the best part of our event. The top one by far is that over 98% of participant leave with actionable insights that they can apply within a week or less.

Session board 1000x500 28042555f6be4b24834cb067181dad3abcc46c35c941e728a83a767d5e74fb17

Everyone has the power to drive the Leancamp agenda, to contribute their experience, and to bring their challenges to thought-leaders and experienced founders who are creating faster ways to get traction.

You can read more about Leancamp on their site

Confirmed Sessions

Poornima vijayashanker 1acde55e2525b6c3dae5c2b779d32c843ff3f94aeef5b1200b8925f0c5a36c69

Poornima Vijayashanker

Founder of Femgineer

This workshop is an extension of the How to Ship Your Ideas Talk. It is recommended that participants attend that talk before attending this workshop.

In this workshop, Poornima will walk participants through a series of exercises, to help them:

  • Hone their pitch to potential customers, teammates, and investors
  • Design a landing page that conveys their idea to attract potential customers
  • Identify their ideal early adopters
  • Create a launch plan
Brant cooper e8487871183d27873e527015d159398313b55d86a57e7f33a6f43b95ae45829d

Brant Cooper

Author of The Lean Entrepreneur and The Lean Brand.

You help us decide what session to run with Brant

Sal virani 2b194193075aa915a6612dd47619e3a91505b9faaa50fc587e2e48fd5734b68b

Salim Virani

Founder of Source Institute & Leancamp

Startups succeed at innovation because of their speed and agility, and this boils down to how startup founders make decisions.

Based on the book Decision Hacks, which comes from in-depth experience in 25+ startup accelerators and thousands of startup investments, this workshop throws you into a roller-coaster of situations so you're equipped to charge in and grow at startup speed:

A follow on from Salim's talk from the previous day.

Tristan kromer 4b4b69d1f5d3eb602623e705ca74ab657de40e2fa5b16867cc0c75caf2770b84

Tristan Kromer

Lean Startup Coach & Lean Startup Circle SF

Should I run a Concierge or a Wizard of Oz test? Maybe a smoke test? And what exactly is "Picnic in the Graveyard"?

Lean Startup is full of buzzwords and jargon that is beyond confusing. Our reaction is to over simplify our advice to startups into Step 1, 2, 3 dogma that often results in bad advice. Does every startup need to create a early signup smoke test? Will a B2B product focused on the energy sector really have a CIO sign up based on a landing page?

Real Startups don't need dogma or a step by step process. They need a well organized toolbox that let's them choose the right tool at the right time.

This talk will focus on how to coach startups to identify their biggest risks and choose the right experiment or research method to find their business model.

Jevin maltais 94bb4874f2670e18c0d4a9c9f7df3f8c22bd6bda51690333e4223b61002e4e88

Jevin Maltais

Lean practitioner & president of Quickjack Solutions

Take any product idea and work with others to create a product that you can launch in a week. The emphasis will be on raw hustle and using existing technologies that you can glue together.

Robbert van geldrop 63308b4ad5ad811a93b39bae2942c676f69bdcf389c485e5d2b61da37c7434b6

Robbert van Geldrop

Partner at Firmhouse

Playing Lean is our "flight simulator" for innovation and Lean Startup. Examples of Dutch participants: "Game helps reflect on reality.", "It was a lot of fun and gave good insights in the lean startup method.", "Good to learn the basic principles of how to build a lean startup by doing a board game."

Andy young d9e9a1c2c0a5b9a051f24264040ca50a9341a558ba8ec39fe749908cbb394c55

Andy Young

Entrepreneur In Residence 500 startups

In recent years umpteen tools and platforms have arisen to assist with measuring and analysing your data, but it's all too easy to get stuck drowning under irrelevant information and fail to grasp the fundamentals of how your business is performing and can scale.

Based on his own startup experience and working with many tens of companies, Andy will share his top practical tips on how to measure your way to success.

Cindy alvarez 0a7e935a137a6efcf62b2e33dd6fe303a33fe695e9f421fe4df00749c1da14c0

Cindy Alvarez

Director of UX at Yammer, Microsoft

Help us decide what session to run with Cindy

Unconference Schedule

08:00
Registration
09:15
Session Planning
10:00
Sessions
12:30
Lunch
13:30
2nd Session Planning
14:15
Sessions
15:45
Break
16:00
Sessions
17:30
Closing

Evening Day 3 • 23rd April

For anyone that wants to come. We will head out to get some food and then go to a bar. Sample some of Manchester's night life.

17:30 - Late

Informal Evening Networking

More details close to the time.

Sponsors & Partners

We couldn't put Leanconf on without help from our wonderful partners.

Gold

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Tech North

Auto trader dd4aa86787b22b8421e9e652a93fd41cd8016f9e38631cc43370e52f81e68cb8

AutoTrader

Evening sponsor

Co op logo 220c57c8911a8161cdc6ce888e540a564142d028d7a783cf70c582a821759f95

Silver

Balsamiq logo screen 9741fc152e04319fd39ced5c1599914450d56ea84be6e3f3c2c25c37dc019686

Github

Some sizzle text

Microsoft 332e254a40f37df7a7782c1d179e75c7ca4233277ff0360750619f77cf7868e8
Tuoslogo key rgb lo 62fc0e2e394e0cd665020affc0dc63fd7917654af0c6a3696e39ecbd3e9867a8
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Media Partners

Startup foundation e6f1ff43915665b5f48a56afb21bb7fee720533481831f96de616a46d93ae1ae
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Community

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Madlab

part of

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ConversionWeek

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Lean Startup Manchester

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